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UKAbout CyDen
CyDen background
CyDen was founded in 2002 to develop light-based devices through new intense pulsed light (IPL) technologies under the brand name iPulse™. The four founders Professor Marc Clement, the late Jan Simonsen, Kevin Smith and Mike Kiernan are pioneers in light-based treatments and developed the core iPulse™ technology.
With investment from private equity firm Longbow Capital LLP in 2004, CyDen was able to structure its manufacturing and marketing functions and drive forward its international expansion.
Because of its unique and patented power supply technology, iPulse™ products have been extremely well received globally. CyDen developed world class manufacturing capability to meet this high demand for use in beauty salons, health spas and medical practices in over 60 countries. These professional IPL products offered not just hair removal but also skin rejuvenation, acne reduction, freckle and age spot removal, blemish removal and thread vein removal.
Bringing IPL hair removal to the home
More recently CyDen invested in the development of its range of products and technology for consumers. The result of which is the iPulse Personal home-use hair removal product. In 2008 a strategic partnership was established with leading UK high street retailer, Boots, to sell the home-use product under the name ‘Boots Smooth Skin’.
The success of the home-use IPL along with very positive customer feedback led CyDen in 2009 to concentrate primarily on their consumer products. The manufacture of the highly successful professional IPL products was licensed to Energist Limited who already had an established distribution network worldwide for their VPL products.
Expansion of retail arrangements for the iPulse Personal home-use IPL continues at a pace. In addition to the UK it is already available in Australia, Germany and Spain with more countries to follow soon.
CyDen is part-owned by the four founders, by individual shareholders and by Venture Capital and Private Equity. Unilever Ventures took a stake in CyDen in March 2008.